British Accent: Youth Sport Strategy and £10m for School Games

Poziom:

Temat: Sport

>> JEREMY HUNT: Today is a very important day. We are announcing the fact that Sainsbury's

are going to be a sponsor for the School Games - £10 million deal over the next four years.

It's a fantastic thing. We've also got Adidas as a sponsor of the School Games which now

are in more than half the schools in the country. And also we're announcing a new Youth Sport

Strategy which is really designed to tackle this problem - the fact that so many people

stop playing sport when they leave school. Every secondary school in the country should

have links with one or more local sports clubs so that if you start a sport at school you

carry on playing it when you leave school.

>> GAIL EMMS: For me, sport was so important when I was at school. It helped me to be who

I am today. I totally believe I wouldn't have gone to an Olympic Games, I wouldn't have

achieved what I've achieved if it wasn't for school sport. I was really lucky in the fact

my school were really supportive and allowed me to be really competitive, to go

and try all these different sports and to really challenge myself, and that really enabled

me to go for my goals. And so, for me, I want that same opportunity for other young people

and that's why I just fully support the School Games.

>> JUSTIN KING: At Sainsbury's we've got a long and proud association with UK school

sport. We've been involved in English athletics for the last couple of years with the UK School

Games and of course we've had our Active Kids programme for seven years now. And this is

the next step, if you like, our support over the next four years for the new version of

the UK School Games starting with this year's event taking place at the Olympic Park. So

we're very proud to be announcing that next step today.

>> JEREMY HUNT: Today the School Games programme has taken another major step forward. I am

delighted to announce Sainsbury's as the official sponsor of the School Games in a deal worth

£10 million over four years. And a new Active Kids ambassador promoting the School Games

that some of you may have heard of - David Beckham. With Adidas now signed up as the

official kit supplier for the School Games finals in 2012, our young athletes will be

stepping out into the Olympic Stadium, the Velodrome and the Aquatics Centre feeling

very much part of Team GB. Too often the sporting passions of the next generation are confined

solely to Playstations instead of playgrounds, sofas instead of sports centres. So we need

a new approach - one that can throw this trend into reverse and help young people develop

a sporting habit for life. And that's why today I'm announcing a new strategy to boost

sports participation, one that focuses far more on young people.

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