Chrome Event 12/7/10 (2 of 4) - Chrome Web Store

Pichai: Moving on beyond Chrome,

the next big major feature which we are offering in Chrome

to users is the Chrome Web Store.

About six months ago at I/O,

we first gave details of this project.

Since then, we announced a developer SDK,

and we've made lots of progress.

There are many, many partners who have been working

very closely with us in terms of getting applications ready.

So we actually want to-- want to give you a full demo

of where the Web Store is today.

But it's worth recapping why we started working

on the problem in the first place.

The web has thousands and thousand of applications.

More than any of us can count.

But it is really really hard for us to discover

these applications.

I gave this example at I/O where I was trying find a chess game

for my kids and it was very hard.

I searched for it.

A lot of links, but no ratings, no reviews.

I did not know which was the best game to go and play.

But once I found one, later when I came back to my computer,

I couldn't remember how to go back to it, et cetera.

I keep encountering this problem,

Most recently, on my phone, I discovered this amazing

application called Flixster.

It's about movies, it's about reviews,

you can find showtimes.

It's a really nice app.

I come back to my computer.

It turns out Flixster is right there on the web as well.

But somehow I had never known about it.

And this problem resonates with a lot of people.

So our goal was to help users discover these applications.

From a developer standpoint, it's really hard to stand out

in this world of applications,

and more importantly it's very hard to monetize applications.

You have one tool in your arsenal which is advertising.

That works great in many cases, but there are cases

where it doesn't work so well.

People want to get paid for their apps,

but today users don't trust a small independent developer

and go to some site which they don't know about

and pay $2, $3, or $4.

They hesitate to do that.

Those are the problems we set out to solve

with the Chrome Web Store.

So let's take a look.

I would like to invite Kan Liu,

who is a product manager on Chrome,

who is gonna help us demo the Chrome Web Store.

So let's start by looking at the gallery,

which is the landing page of the Chrome Web Store.

So it is meant for discovery.

It is very rich, visual, interactive,

and we constantly work to feature new applications.

So let's poke around and see what we can find.

Let's go ahead and click the news category.

I'm a huge news fan.

So I tend to catch up on a lot of news.

And as you can see, there are several news applications

which are already in the gallery.

One application which captures my eye is NPR.

I listen to NPR all the time.

It seems to have high ratings.

We already installed this application on this machine,

so we'll go ahead and show it to you.

So if you go to the NPR application,

what you find is it looks very different from a web page today.

So NPR has done some cool work on mobile platforms

and they have brought a lot of those elements to the web.

So you can see it's a very rich, interactive application.

And it's very, very easy to browse news.

My favorite feature is playlists.

You can click on any article you like

and keep adding it to the playlists.

And once you are done,

you can have it play in the background

while you continue browsing the web.

man on web: From NPR music, you're listening

to a special performance by Elton John and Leon Russell.

Pichai: The next application I want to show to you

is Sports Illustrated.

At Google I/O, we gave you a full demo of Sports Illustrated.

I'm very excited to say the app is ready.

I've been using it now.

They call it SI Snapshot.

Sports Illustrated is known for the quality of their photos.

As a sports fan, you love the amazing quality

of the photos they have,

and they have a created an entire visual rich experience.

You can consume the whole day's sports information

just on photos.

And you can even go and personalize it for you.

There's a content section called My SI.

And if you set it up, you will get sports news

for your area, things you like, teams you like, etc.

Again, a rich, visual, interactive application.

Not what you commonly expect to see on the web.

Let's go back to the gallery.

Another category of applications

which we are very, very excited about is games.

Turns out, games are the most popular applications

in every app store.

So we've been working very hard on games as well.

And so we wanna show you how that works.

There's a game here in the featured category

called Dreams 2.

I'm constantly looking for new games for my kids.

So here, this game is $1.99.

We wanna show you how easy it is to purchase an app

in the Chrome Web Store.

Let's go ahead and buy and install it.

So it's all integrated with your account.

So you enter your credentials.

We do a lot of work to make sure we deduct fraud, etc.

and so there is processing which happens in the background.

And it takes about five to ten seconds,

and we get done with install.

So this is a simple app which is--

Normally, when I look for apps with my kids,

these are apps in which I hope they will spend a few minutes

and I can get a break.

This fits that category really well.

So you go there.

I've tried playing this game. I never do well.

But my daughter is amazing at it.

So you just sort of find differences.

Turns out Kan is not that good at it either.

So let's stop playing.

But again, this is a game that's done in Flash.

Works great.

And you can see you can purchase it easily in the Web Store.

We are actually offering developers a variety of choices

as to how to monetize their applications.

So we want to put developers in control

of how they wanna reach users.

And so let's pick another app, which is Cloud Canvas.

This is a different category of app.

It's a drawing. It's a painting app.

It's really good. It's a productivity app.

You know, it is-- Let's go ahead and find that.

It is about-- I think it's $4.99 a month.

So it's a subscription app.

What they have done is they want to offer users the ability

to try it for free.

So you can go ahead and try it for free.

It's entirely up to the developer

in terms of how long do they give a trial period, etc.

So we wanna offer the entire spectrum of options

to developers

and let developers choose how they wanna reach users.

So we've given you a few demos.

The primary purpose of the Web Store

is to showcase partners.

So we've been working with really, really major partners.

People who develop incredibly powerful applications

and reach tens of millions of users.

So I wanna start by inviting Marc Frons

from the New York Times--

one of my favorite news publications--

to give us a demo.

Frons: I'll take that.

Good morning. Good morning, everyone.

First, thank you, Sundar.

First, I'd like to introduce my colleagues.

Andre Behrens, our lead software engineer,

and Paul Lau, our graphic designer.

Ever since the launch of our web site in 1996,

the New York Times has been known as a technology innovator.

Today, we're excited to unveil the next innovation

in digital journalism.

NYTimes for the Chrome Web Store.

An app that expands the boundaries

of what's possible on the web.

We built this app from the ground up

using the latest in bleeding edge web technologies.

HTML5, CSS3, advanced JavaScript,

and some special features of the new Chrome browser.

The result is a spectacular new way

to read and share news and information,

one that combines the immediacy and interactivity

of our award-winning web site with the readability, speed,

and seamless navigation of an app.

Let's take a look.

With NYTimes for Chrome, you can browse the web your way.

The app comes with ten customized skins

that let you scan headlines and everything

from the most graphical to the most basic.

Here's a quick sampling.

With the email-like lines view,

You can browse headlines in no time.

The text-rich words skin comes close to mimicking

the look and feel of a print newspaper.

And on the opposite end of the visual spectrum,

the photo gallery allows you to see the news and pictures.

There's a big picture skin we call Stack

which showcases our stunning images and photography.

Let's go to my favorite-- the priority view--

which displays the articles in the order of importance

selected by our editors.

Navigate between sections using your keyboard.

Or if you happen to be using a touch screen device,

with the flick of a finger.

You can access the full list of keyboard commands

by clicking on the shortcuts icon.

The stories themselves have never looked more beautiful

or more engaging or been easier to read and share.

You can also browse an entire section of articles

for more than any story with the touch of a cursor key.

It's very fast.

There are up-to-the-minute breaking news alerts.

And for those times when you're not connected to the Internet,

you can read our content offline.

Installing the app is as simple as clicking on the Times icon

in the Chrome Web Store.

So there it is.

We're truly excited to be pioneering the next generation

or open web technologies with Google.

It's only the beginning of what we can achieve.

Thank you.

Good job.

Pichai: So the single thing which excites me most

about the New York Times application

is that it works offline.

So we'll talk about this later.

It's an important use case which we are addressing

through the Chrome Web Store.

A lot of application you see on the Chrome Web Store

works offline even when you have no connectivity.

I talked earlier about the importance

of games on the Web Store.

So I wanna invite one of the leading market players

in the world of gaming, EA.

So we have the chief operating officer of EA John Schappert.

Schappert: Thanks, Sundar, and hi, everyone.

EA's been a leader in interactive entertainment

for more than 25 years.

And much of that leadership is built on the innovation

of strong brands and franchises.

Today, we're proud to bring our strong games and franchises

to the Google Chrome Web Store

with its integrated payment system.

Now let me show you one of those games.

A few years ago, we acquired Pogo.com.

Pogo.com is a great suite of web-based games

with a strong and loyal following of players.

And one of the flagship titles on Pogo.com

is Poppit.

Now here's Poppit.

In standard--This is how it looks right now.

You can play Poppit.

I'm going to go over the rules of Poppit,

just so we know how to play.

So with Poppit, whenever you see two or more

balloons of the same color touching,

you, well... you pop them.

So--Again, I threw a lot of information your way,

so we're going to do that one more time.

So whenever you see two or more

of the same colored balloons touching,

you pop them!

Right?

So anyway, Poppit is a simple and fun game

that everyone can play.

It is played by millions each and every month,

and it's just a great game.

Now recently...

with the help of the Google Web Toolkit,

we were able to convert Poppit into a state-of-the-art

HTML5 web app in less than 48 hours.

So you saw Poppit today.

Now with me is my colleague, Keith Emnett,

who's going to show you the new version

of Poppit running in Chrome.

So we're going to start a game here.

You can see the same game-playing mechanics.

You see two or more balloons of the same color,

you pop them.

But I think Poppit players around the world

are really going to love this new Poppit experience.

I think the first thing that they're going to notice

is the performance.

It's blazing fast.

It's simply the fastest and smoothest playing Poppit

we've ever made.

Now the next thing they're going to notice

are the graphics.

It's in full high definition right now.

And it's the best-looking Poppit,

again, they've ever played.

So...for all its sophistication and technology,

it's still the same simple and fun Poppit,

it just is faster and prettier than ever before.

So that's the new version of Poppit.

And you know, when we made Poppit, we thought,

"it's so much fun, everyone should have it."

And so they will.

Today, I'm proud to announce that Poppit

will be embedded in the new Chrome 9 release.

So when you download Chrome,

you'll also get Poppit.

But you can also download Poppit today

on the new Google Chrome Web Store,

along with a suite of our other EA games right now.

So we're real excited about Chrome 9,

and the new Google Chrome Web Store.

And hope you like our games there.

Thank you.

[applause]

Thank you.

Pichai: Thank you.

Another exciting game for me to play with my kids.

Since they did see Poppit on the Web Store.

The final, final partner we want to invite onstage

for the Web Store, is one of the pioneers of the web.

Amazon.

You know, they've been writing great applications.

You've seen a lot of their great applications

on the web, on mobile platforms.

And today, we have two exciting apps

they want to announce for the Chrome Web Store.

So to talk about that, I want to invite

Eva Manolis and David Limp from Amazon.

Manolis: Thank you.

[applause]

Good morning.

You know, as the web has become more powerful and immersive,

Amazon is constantly exploring ways

that we can take advantage of that for our customers.

We're really excited about the opportunity

to distribute some of these new apps

we've been developing through the Chrome Web Store.

The one I want to talk about today is Windowshop.

Which will be available-- Is now available, actually,

through the Chrome Web Store.

Windowshop takes the uncompromising

shopping experience that Amazon customers

have come to know and love

with a completely new and fluid interface.

With Windowshop, you can browse best sellers

in consumer electronics and books.

Everything we've got.

New releases for music and for movies,

Sports and outdoors, clothing--

Virtually everything that's available through Amazon.

We've also designed a new way

to search and browse our selection.

Being the holiday season, let's do a quick search

for--Oh, I don't know-- cake.

As you'd expect, there's many, many books on cakes.

There's new music and old music from the band Cake.

There's lots of tools you can use to decorate cakes.

If you're a little less ambitious,

you can buy a ready-made cake.

Have it shipped to your home.

It's--oh--One of the things I've noticed about this app

is it's a very expensive app for everybody developing it,

'cause we're constantly finding new things

we didn't plan to buy that we ended up

buying on Windowshop.

Tons of toys.

And I think the great thing that

we're doing with Windowshop is we take all of

the great products and images,

and all the information we have about our products,

and brought it to you on Windowshop.

Just like we have on Amazon.com.

So all the high-resolution imagery

is there for you to enjoy.

A lot of information about the product.

And of course, importantly,

all of our customer reviews.

That one has not yet been reviewed.

You can take a look at some of our other products--

all available through Windowshop.com.

And of course you can also browse through

all of the great selection we have for Kindle

in our Kindle Store.

Let's take a look at this one here.

Not quite sure what those are.

"Cake Pops."

I'd like to turn it over to Dave,

and he'll tell a little bit more about "Cake Pops."

Limp: Great. Thanks, Eva.

So for the past over three years,

We've--at Amazon, have been executing

on a vision for Kindle, to offer a big vision.

Which is to give every book ever printed

in any language anywhere in the world,

in less than 60 seconds.

And to execute against that,

we've built a great Kindle device.

But we also have built a series of applications

for all sorts of different platforms,

from Android to iOS.

And today, those allow you as a user

to buy once and read anywhere.

So we're very excited today

to be able to announce for the first time

and show for the first time, actually,

Kindle for the web.

This is an application that's been built

from the ground up using HTML5

to give you the access to all the books that you love

directly within the browser.

And you do it without any plug-ins

and without any downloads.

So it's really, really cool.

Let's go ahead and exit out

of the Windowshop application here.

And we'll go ahead and bring up the--

the beginning here, and launch Kindle for the web.

The first thing that you're going to see here

is that it's a no compromise application.

It looks like an application,

it feels like an application,

and you can navigate through it.

So this is our traditional grid view.

And you notice, because it is Kindle,

all of the books that I have available to me

are all backed up into the cloud.

So they're here ready for me,

even though I'm coming at this from a web browser.

But because we had access to new HTML5 technology

and different types of things from the web,

we are able to give different views

to this information as well.

So this is one of my favorites.

This is a flow view that we've been able

to add to the application.

And you can see as I kind of dial through here,

you get very, very high performance

as we look through the books

that are in my library now.

The book that Eva just showed on Windowshop

here is "Cake Pops."

I'll--Sorry about that.

Go back to "Cake Pops" here.

Click through to that.

And--oops.

- Manolis: A little too fast. - Limp: I guess.

I don't know what's happening.

There it goes.

So we have "Cake Pops" up on the screen now.

And what--because we're using web technologies,

we can integrate with a lot of the other properties

that Amazon has.

So here we've brought in some of the information

we have from our social networking site on reading,

called Shelfari.

People can do character-- character plots,

and give you summaries of what's going on inside the book.

But the most important thing is that we can quickly go off

and kind of read this book.

And, like always with our philosophy around Kindle,

once you get inside of the book,

we want the--we want the technology to disappear

and the book to take front and center.

We want you to be absorbed in the story

as the author originally intended.

And here, we have a great cookbook that shows you

great, beautiful graphical images of the book.

And as I kind of scroll back and forth,

you notice things, like page turns,

they don't get in your way.

They're just seamless. They're very, very fast.

We also didn't compromise at all about typography.

We have great fonts in this.

And as a user, you have the control

to be able to set up your line spacing,

how you want the margins to look,

how big and small you want the font to be

up here on the screen.

And we can go ahead and bring that up

as we kind of go back and forth here.

And all of this has been built inside of the web

to be able to give you a great experience

and be able to give you that Kindle experience

that you want today and tomorrow.

Now as we also move forward,

not only do you get this as a reader.

but because these technologies are embedded,

anybody with a website out there today

can take these, add them to the website,

and make their own website a bookstore for themselves.

And you can then have the one-click purchase

right off to these books that you've seen here today.

We're going to be in-- launching Kindle for the web

early next year, and we hope that you all

get a chance to try it out

when it appears in the Chrome Web Store.

Thanks.

[applause]

Thank you.

Pichai: Thanks, Eva and David.

Really exciting that Windowshop is launching today.

And I can't wait to see Kindle

come on the web and the Chrome Web Store.

So...

the Web Store is actually ready for use today.

So people can go to this URL.

It will be rolling out later today.

Anyone from Chrome can go to the URL,

Chrome.google.com/webstore,

and start using the store.

We are starting off with around 500 applications

because we have been working directly with partners.

But now it's out in the open,

and we expect the number of applications

to grow very, very sharply.

Again...what we will also do is start

featuring the store very prominently

in the "New Tab" page of Chrome.

We'll start in the U.S. and Cuba,

and start rolling it out all over the world

with payment systems integrated.

And our goal is to make sure developers

can reach the 120 million users of Chrome.

Far more than users available

for any other app store today.

So we think it's a very, very exciting step.

And I can't wait for users to try it out

and let us know what they think. 734 And our goal is to make sure developers

can reach the 120 million users of Chrome.

Far more than users available

for any other app store today.

So we think it's a very, very exciting step.

And I can't wait for users to try it

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Chrome Event 12/7/10 (2 of 4) - Chrome Web Store