How to Build Your Mailing List by Becoming an eZine Author

Have you attempted unsuccessfully to build a mailing list for your business? Here's another option for you to consider: Writing articles in your area of expertise. Often electronic and print magazines will welcome your expertise, which gives you excellent exposure to your target audience. Here's how. Steps: 1. Write and submit your articles on your topic of expertise or business nature to popular article directories where eZine publishers and readers are looking for the information you provide. 2. Leverage your viral marketing efforts on article writing. Viral marketing is what happens when your information gets tweeted, posted on Facebook, etc. This can be rewarding, if done right. In the real sense, you are actually proving your worth and demonstrating your expertise about your business through the articles you write. 3. Attach a resource box. In your resource box (also known as bio box), you include a brief detail about yourself and your business site together with its URL . o If your resource box URL links to your mailing list's landing page you can get your visitor's name and email address, and build your mailing list. 4. If your articles are worth sharing, eZine publishers will republish your articles together with your resource box for their readers and subscribers. The wonderful result: viral marketing without much effort on your part. 5. If you cannot convert the reader into a ready buyer, you should then attempt to convert him or her into your subscriber so that you can still follow up with your reader on future offers and have a chance at converting him or her into your customer later. You can do this by offering a lifetime update to your report or a unique notification list your reader will be interested in subscribing to. 6. Enhance your chances of success by writing good quality reports and articles. If your readers find your information worth sharing, and you encourage them to do so by giving them the right to give your report away for free, you will be able to have your name, status and links within the report passed round without any effort on your part. 7. Consider taking out an advertisement in the magazines that print or publish your articles. Investing even a small sum of money can be risky to a number of Internet Marketers who are on tight budgets. But in spite of the risk factors, it can still be rewarding. o When the subscriber clicks on your ad, he or she can opt into your mailing list in exchange for the free offer, which can be a free report or even a trial service. While you are not making a hard sell through your advertisement just yet, building your list by getting other eZine's subscribers subscribed to your eZine allows you to follow up with them in the future. originated by: Eugene, Luv_sarah, Teresa, Lois Wade Source: www.wikihow.com